## LOCALIZATION Canonical URL: https://side.inc/services/localization Provider: Side (https://side.inc) --- ### 1000+ Linguists ### 90+ Language Pairs ### 50M+ Words Translated Last Year ![](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2024/11/24135000/Loc-Background-image.png) ## HIT THE RIGHT LINGUISTIC AND CULTURAL TONE IN ANY MARKET Players expect game localization of higher quality, better cultural adaptation, and more immersion. To truly succeed in today's global market, your game must reach as many key markets as possible. Our game localization services ensure that your game's tone and meaning are retained, no matter where in the world you ship it. To help get your game localized from start to finish, we also have **[Audio Localization](https://side.inc/services/audio-production/audio-localization)** and **[Localization QA](https://side.inc/services/localization-qa)** services in-house. [GET IN TOUCH](https://side.inc/contact) ![localization-bg-top](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2024/11/03051551/Vector-14.png) ![ptw-side](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2025/02/clip-path.svg) LOCALIZATION - Multilingual content translation​ - In-game and out-of-game content​ - Script and subtitle translation​ - Audio localization and voiceover CULTURALIZATION - Culturally-sensitive content​ identification​ - Highlighting potential legal issues​​ - Assessing age-restricted content across countries STYLE AND GLOSSARY - Familiarization with your game - Glossary creation and management​ - Creation of a multilingual style​ guide LOCALIZATION ENGINEERING - Custom tools and scripts for Localization and Localization QA - Adapted to your file formats and requirements​ - Integration with your tools and repositories​ LOCALIZATION TESTING - Linguistic Testing - Linguistic Platform Compliance Testing TEXT TO SPEECH Game Localization is demanding, converging technology, audio and linguistics. Leveraging our experience in the field, we also provide solutions for the most advanced **[Text-To-Speech](https://www.side.inc/lab/what-is-text-to-speech)** projects combined with our **[Audio Production](https://side.inc/services/audio-production)** and **[Datasets](https://side.inc/services/datasets)** expertise. ![ptw-side](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2025/02/clip-path.svg) ## AI-AUGMENTED TRANSLATION ### COST-EFFECTIVE & SECURE LOCALIZATION Our AI-Augmented Translation solution is designed for studios that need to balance quality and cost-effectiveness. With workflows powered by secure, custom AI models, you can cut turnaround times by up to 40% and reduce costs by as much as 30%. We work exclusively with providers that guarantee zero data retention and no training on client content, ensuring your IP stays protected throughout the process. And with localization experts reviewing every translation, you get game-ready quality at a price that works for your budget. ### AI MODELS TAILORED TO YOUR GAME Every game is different, and so are your localization needs. Our Machine Translation Program Managers and in-house MT team tailor AI models to reflect your game's tone, characters, and world. We maintain specialized prompt databases built specifically for gaming localization services, with our AI models considering input from your reference materials: style guides, character sheets, relationship dynamics, and project-specific requirements. ### HYBRID TRANSLATION MODEL For projects that require more creativity, our hybrid localization model combines AI efficiency with human precision, so you can hit the right linguistic, cultural, and commercial tone in any market. Our localization experts across Side's global studios bring extensive AAA game experience. We know when to let AI handle the heavy lifting and when to step in with creative finesse and utilize our [**Localization QA**](https://www.side.inc/services/localization-qa) expertise, polishing every detail to guarantee your players stay immersed in the world you've created. ### MULTILINGUAL COVERAGE Our AI models are specifically trained for gaming content across 10+ major markets. We cover FIGS (French, Italian, German, Spanish) as well as Polish, Russian, Latin American Spanish, Brazilian Portuguese, and more. Each language pair is optimized for gaming terminology, cultural nuances, and regional player preferences. Our game translation and localization services are built to grow with your game, covering the languages that matter most to your global audience. ![side-ptw](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2024/11/01121740/service-localization-backgroundD-bottom.gif) ## WE'VE UNLOCKEDSOME EPIC ACHIEVEMENTS ![Winner Best Localization/QA Provider](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2024/11/TIGA-1.svg) Winner Best Localization/QA Provider ### 2024 ![Finalist Best Localization/QA Provider](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2024/11/Devel-star-2.svg) Finalist Best Localization/QA Provider ### 2024 ![Finalist Best QA & Localization Service Provider](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2024/11/Pocket-gamer-1-1.svg) Finalist Best QA & Localization Service Provider ### 2024 ## BRINGING YOUR STORIES TO THE WORLD Reaching more players, side by side. [VIEW PROJECTS](https://side.inc/projects) [ ![project image 1](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2025/09/REMATCH_HR.jpg) ### REMATCH ](https://side.inc/projects/rematch) [ ![project image 2](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2025/09/DELIVER-AT-ALL-COSTS_HR.jpg) ### DELIVER AT ALL COSTS ](https://side.inc/projects/deliver-at-all-costs) [ ![project image 3](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2025/09/DOOM-THE-DARK-AGES_HR.jpg) ### DOOM: THE DARK AGES ](https://side.inc/projects/doom-the-dark-ages) [ ![project image 4](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2025/09/YAKUZA-0-DIRECTORS-CUT_HR.jpg) ### YAKUZA 0 DIRECTOR'S CUT ](https://side.inc/projects/yakuza-directors-cut) [ ![project image 5](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2025/09/LIKE-A-DRAGON-PIRATE-YAKUZA-IN-HAWAII_HR.jpg) ### LIKE A DRAGON: PIRATE YAKUZA IN HAWAII ](https://side.inc/projects/like-a-dragon-pirate-yakuza-in-hawaii) ###### LOCALIZATION ## FROM THE LAB [VISIT THE LAB](https://side.inc/lab) [ ![side-ptw-news-image](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2025/09/Banner545x420.png)![side-ptw-news-image](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2025/09/Banner545x420.png) September 30, 2025 ## What Is the State of AI in Game Localization? [LOCALIZATION](https://side.inc/lab/the-state-of-AI-in-game-localization) [ ![side-ptw-news-image](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2025/07/Banner545x420-1.png)![side-ptw-news-image](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2025/07/Banner545x420-1.png) July 29, 2025 ## Assassin's Creed Shadows: Connecting Communities [LOCALIZATION](https://side.inc/lab/connecting-communities-assassins-creed-shadows) [ ![side-ptw-news-image](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2025/05/Banner545x420.png)![side-ptw-news-image](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2025/05/Banner545x420.png) May 7, 2025 ## Why Localization, LQA, and Transcreation Are Key to Game Market Success [LOCALIZATION](https://side.inc/lab/localization-lqa-transcreation-game-market-success) ## EXPLORE MORE ![game-development](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2024/11/20132715/game-dev-icon.svg) ![game-development](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2024/11/29062942/game-dev-icon-mob.svg) ## GAME DEVELOPMENT ![quality-assurance](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2024/11/20133120/qa-icon.svg) ![quality-assurance](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2024/11/29064213/qa-icon-mob.svg) ## QUALITY ASSURANCE ![localization](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2024/11/20133006/localization-icon.svg) ![localization](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2024/11/29064028/localization-icon-mob.svg) ## LOCALIZATION ![audio-production](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2024/11/Audio-Icon-1-1.svg) ![audio-production](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2024/11/audio-mob-icon-1.svg) ## AUDIO PRODUCTION ![player-support](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2024/11/20133042/player-support-icon.svg) ![player-support](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2024/11/29064106/player-support-icon-mob.svg) ## PLAYER SUPPORT ![localization-qa](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2024/11/20132924/localization-qa-icon.svg) ![localization-qa](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2024/11/29063844/localization-qa-icon-mob.svg) ## LOCALIZATION QA ![datasets](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2024/11/20132755/datasets-icon.svg) ![datasets](https://d1r5h1ay0no5pj.cloudfront.net/side/wp-content/uploads/2024/11/29063043/datasets-icon-mob.svg) ## DATA SETS ## YOUR QUESTIONS ANSWERED What is game localization? Game localization is the process of adapting a video game for markets outside of its original region. It involves translating text, adapting cultural references, adjusting visual elements, and modifying content to resonate with local players while ensuring cultural and legal compliance. The goal is to make the game feel as if it were originally created for each target market. Modern game localization includes dialogue translation, voice acting, UI adaptation, character design modifications, and even gameplay adjustments to match regional preferences and regulations. Why is localization important for video games? Players expect games to be tailored to their language and culture; it’s what enables them to relate to your game. Localization directly impacts your game's revenue potential and market penetration. At Side, we've seen firsthand how proper localization transforms market performance. Our approach ensures your game's tone and meaning are retained regardless of where you ship it. What’s more, our expertise spans the complete localization ecosystem, from multilingual content translation and audio localization to culturalization services that identify sensitive content and assess regional compliance issues, ensuring your game succeeds globally while avoiding costly missteps. What's the difference between game translation and localization? Localization goes far beyond translation to adapt the entire game experience for different cultures and markets. While translation converts dialogue and UI text, localization adjusts cultural references, modifies visual elements, changes character appearances, adapts humor and jokes, converts currencies and measurement systems, and ensures cultural sensitivity. Translation solves for understanding; localization solves for resonance and cultural connection. A translated game might be technically playable but feel foreign to players, while a localized game feels like it was originally created for that specific market and culture. What is AI in game localization? AI in game localization refers to the use of artificial intelligence and machine learning tools to translate and adapt game content for different languages and regions. These systems can speed up routine translation tasks, improve consistency across large volumes of text, and provide initial drafts that human linguists refine for cultural and contextual accuracy. At Side, we take this a step further with AI-augmented translation solutions built specifically for games. Our models are trained on game terminology and regional player preferences across 10+ major markets, ensuring accuracy that generic translation tools often miss. With a “human-in-the-loop” approach, our model intelligently determines when to leverage AI for speed and consistency, and when to step in with creative finesse. How do I choose the right game localization company? Look for proven scale and expertise. Consider comprehensive service coverage rather than single-point solutions. For instance, Side offers everything from multilingual translation and culturalization to localization engineering, [**localization QA**](https://side.inc/services/localization-qa), and [**audio localization**](https://side.inc/services/audio-production/audio-localization) capabilities under one roof. Most importantly, assess their understanding of gaming culture and technical requirements. Our hybrid localization model ensures we know when to leverage AI and MT for efficiency and when to step in with more creativity, while our localization experts across our global studios bring extensive AAA game experience to guarantee your players stay immersed in the world you've created.