Video Game Player Support Services | Multilingual & Technology Support | Side

Engage players with Side's top-tier player support. Deliver 24/7 global, multilingual, trusted support, ensuring loyalty and profitability.

Side is a global game services company supporting studios with co-development, art production, audio production, quality assurance, localization, player support, datasets, playtesting, software testing, IT services, and security testing. Our teams help developers and publishers scale production, improve quality, support players, and prepare games for global audiences.

Side services

• Game Development: Co-development, engineering, design, porting, and technical support for game studios.
• Quality Assurance: Functional QA, test automation, certification, security testing, and platform coverage.
• Playtesting: Remote and in-person player research with participant sourcing and analysis.
• Penetration Testing: Application and game security testing from OSCP-certified specialists.
• Software Testing: Software QA, test automation, and end-to-end testing for reliable digital products.
• Art Production: 2D, 3D, concept, character, environment, animation, and production art support.
• Localization: Game translation, localization engineering, culturalization, and AI-augmented translation workflows.
• Audio Production: Voice production, music, sound design, post-production, and audio localization.
• Voice Production: Casting, recording, direction, and multilingual voice production for games and interactive media.
• Music: Original music composition, production, and adaptive music support for game audio pipelines.
• Sound Design: Interactive sound design, implementation-ready audio assets, and sonic identity for games.
• Post Production: Audio editing, cleanup, mixing, mastering, and post-production for game and media content.
• Audio Localization: Localized voice, dubbing, adaptation, and audio production support for global releases.
• Player Support: Multilingual player support, moderation, community care, and AI-assisted support workflows.
• React: Player support workflows for issue intake, triage, escalation, and community care.
• Resolve: Multilingual support operations for resolving player questions, account issues, and live service requests.
• Localization QA: Linguistic, cultural, and functional localization QA across languages and platforms.
• Datasets: Data collection, annotation, evaluation, TTS, ASR, and speech technology support.
• IT Services: IT helpdesk, infrastructure, cybersecurity, onboarding, and global support services.

Frequently asked questions

• What is player support?

  Player Support or Player Experience is the living connection between your game and its community. It encompasses all touchpoints a player has with a video game company, including email, chat, voice, video, social media, and within the game itself. The purpose is to create a positive player experience by alleviating frustrations and removing barriers that keep gamers from full enjoyment. Today’s player support goes beyond troubleshooting and includes not only technical assistance, but also gameplay guidance, moderation, account care, sentiment analysis, and community engagement – all designed to keep players doing what they love most: playing. At its heart, great player support sustains the world you’ve built, ensuring every interaction feels as crafted as the game itself.

• Why is player support so important for a game's success?

  Because player retention is emotional, above all else. Beyond solving technical issues, player support is important because when players feel heard and supported, they stay longer, spend more, and share their experiences authentically. In short, exceptional player support turns frustration into loyalty and loyalty into advocacy, allowing you to build trust and foster long-term engagement with your player community.

• How is AI transforming player support for games?

  AI is reshaping player support by automating routine inquiries such as password resets, account issues, and basic gameplay guidance. This allows human agents to focus on complex cases that need empathy and deeper expertise. AI systems can also scale quickly during peak demand and improve over time by learning from player interactions. At Side, our AI-powered solutions combine automation with human support. Intelligent automation handles repetitive tasks for faster responses and greater efficiency, while experienced agents provide the personal touch that builds trust and long-term player relationships.

• What kind of player support solutions do you offer?

  Our solutions include: Multilingual Player Support (via RESOLVE) – Our player support system delivers quality service across multiple languages without sacrificing speed or the human connection players deserve. Community Management & Moderation – We handle the day-to-day work of keeping your communities safe, mitigating toxic behavior, and making players feel heard. Trust & Safety Operations – We protect player well-being and game integrity by detecting bad actors, investigating fraud and abuse, and handling issues before they become major problems. Social Media & Sentiment Management – Our teams track player sentiment across platforms, respond to feedback, and help you stay connected with your community. VIP Support – We also offer dedicated support reps to provide priority service to your most valuable players and creators — faster responses, direct access, and issues resolved quickly. Intelligent Automation (via REACT) – We use AI to route tickets and assist agents with responses, speeding up support while keeping quality high. Flexible Delivery Models – Side offers dedicated teams, shared resources, or freelance specialists tailored to your game’s scale and culture. Global Studios – Our studios deliver native-language expertise and cultural fluency across every region, combining the reach of a network with the precision of a creative studio partner.

• What should I look for in a player support agency?

  Choose a partner that truly understands gaming culture, not just customer service basics. Key criteria include gaming expertise with agents who are passionate gamers and understand your player community's language and frustrations. Seek global scale with local touch through native-language support across time zones with cultural sensitivity. Advanced technology integration is also essential, using AI-powered tools to handle routine tasks while preserving human connection for complex issues. Most importantly, your partner should view player support as an extension of your game experience. The right partner becomes an invisible extension of your team, maintaining your brand voice in every interaction.